SALES
MULTI-CHANNEL SALES MODEL
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1. Social Media Sales
youtube
bloggers
snapchat
2. Trunk Shows
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MARKETING
1. Influencers
2. Stylists
3. Bloggers
4. Youtubers
5. Reddit/Subreddit
6. Instagram
7. Youtube
8. Twitter
9. Vine
10. Affiliate Programs
11. SnapChat
12. Podcasts
13. Uncrate
14. Product Hunt
15. Periscope
COMPETITION
JC Penney: Obsess
Target: Art Class (ages 4 to 12)
(along with Cat & Jack, is expected to bring in over $1 billion this year)
Nordstrom, Urban Outfitters, American Eagle are beginning to focus on this generation of consumers
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CONTENT/MARKETING
content must be native, original, genuine and unfiltered
GenZ wants content that teaches them how to wear a trend, beauty tips, DIY, home & food tips
content must be shareable!
awesomeness TV
houseparty
(group video chat)
astronauts wanted
(connecting genZ to content and brands through streaming)
we buy gold(naritiv)
(original mobile content: serialized, documentary-style, celebrity with 10 billion daily tviews on snapchat)
whistle sports
(online sports, entertainment and brand activation including the NFL)
defy media
(connects creators with brands to create partnerships and popular branded entertainment)
activision/blizzard entertainment
(games)
refinery 29
Obsessee
(social media only lifestyle site targeting Gen Z by Clique Media cofounder/ceo Katherine Power)
buzzfeed
(fast, easy entertainment including funny stories, games, quizzes, inspirational stories, food, DIY)
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snapchat
musical.ly
(a newer, cooler version of vine that lets users lip-synch to favorite songs and share content)